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Landbot - AI Agent & Chatbot Builder - Custom Platform (Freemium) Business AI
Landbot - AI Agent & Chatbot Builder - Custom Platform (Freemium) Business AI
Landbot - No-Code AI Agent & Chatbot Builder for Web, WhatsApp, and Revenue Teams
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Landbot is a no-code conversational automation platform for building AI agents and chatbots across websites, WhatsApp, Facebook Messenger, and API-connected experiences. It is built for marketing, sales, support, and operations teams that need to capture leads, qualify demand, answer customer questions, book meetings, and pass sales-ready conversations to the right people without relying on engineering teams.
The platform stands out by pairing structured chatbot logic with AI responses, visual workflow building, human takeover, analytics, and a wide integration layer. Teams can begin with templates, build manually, use AI Copilot, connect CRM and business-tool data, then publish and refine conversations from a single workspace.

Key Features & Benefits of Landbot
🤖 AI Agent & Hybrid Flow Builder
Build AI-powered agents while preserving the reliability of structured workflows.
Features:
🔹 No-code visual builder for chatbot and AI agent workflows
🔹 AI agents that can be blended with rule-based flows
🔹 Custom knowledge support for trusted answer generation
🔹 Tone, boundary, and handoff controls
🔹 AI Copilot for workflow creation and editing
Benefits:
✅ Create conversational experiences without engineering support
✅ Keep AI interactions aligned with business rules
✅ Personalize responses using approved content
✅ Reduce setup friction for marketing, sales, and support teams
🌐 Website, WhatsApp & Multi-Channel Deployment
Deploy conversational experiences where customers already engage.
Features:
🔹 Website chatbot deployment with flexible embedding options
🔹 WhatsApp automation for marketing, support, campaigns, and notifications
🔹 Facebook Messenger and API channel support on eligible plans
🔹 WhatsApp opt-in tools and campaign management
🔹 Free WhatsApp test environment while building
Benefits:
✅ Capture and qualify visitors in real time
✅ Provide automated assistance outside business hours
✅ Run lead generation and support workflows across channels
✅ Maintain continuity between automated and human conversations
🔌 Integrations, Webhooks & Developer Tools
Connect conversations to the systems teams already use.
Features:
🔹 Native integrations including Zapier, Webflow, WordPress, Stripe, Slack, Shopify, Calendly, Segment, SendGrid, Dialogflow, Google Sheets, HubSpot, Mailchimp, Airtable, Carrd, and n8n
🔹 Webhooks and API connectivity
🔹 Chat API for messaging-channel management
🔹 Platform API for account, CRM, and help desk integrations
🔹 Official SDK for embedding conversational experiences
Benefits:
✅ Sync lead, customer, and conversation data with business tools
✅ Trigger workflow actions from chatbot interactions
✅ Support custom enterprise and developer use cases
✅ Keep sales, support, and marketing stacks connected
📊 Lead Qualification, Analytics & Optimization
Measure and refine conversational performance over time.
Features:
🔹 Lead scoring, variables, conditions, formulas, and A/B testing
🔹 Goals, reports, and drop-off analysis
🔹 Conversion, completion, and funnel performance tracking
🔹 Dynamic data for personalized conversation paths
🔹 CRM and marketing-stack syncing for clean lead data
Benefits:
✅ Route high-intent leads to sales faster
✅ Identify friction points in chatbot flows
✅ Improve campaign and funnel performance
✅ Reduce manual qualification work for teams
🧑Human Takeover & Team Operations
Blend automation with live support when conversations need a person.
Features:
🔹 Human takeover rules
🔹 Central team inbox
🔹 Live chat support capabilities
🔹 Agent and conversation management
🔹 Priority support and dedicated success manager on Business plans
Benefits:
✅ Escalate complex questions to human agents
✅ Manage automated and live conversations in one place
✅ Improve support responsiveness without removing human oversight
✅ Support larger teams with operational controls
| Category | Details |
|---|---|
| Primary use |
Building AI agents and chatbots for websites, WhatsApp, Facebook Messenger, and API-connected conversations |
| Best for |
Marketing, sales, support, operations, agencies, startups, and enterprises |
| Inputs |
Visitor/customer messages, form-style responses, buttons, fields, knowledge base content, CRM or app data |
| Outputs |
Qualified leads, booked meetings, support responses, notifications, campaign conversations, synced data |
| Differentiator |
Combines AI agents with rule-based chatbot control, integrations, analytics, and human handoff |
| Deployment |
Web app; website embed; WhatsApp automation; Facebook Messenger and API support on eligible plans |
| Integrations |
Zapier, Webflow, WordPress, Stripe, Slack, Shopify, Calendly, Segment, SendGrid, Dialogflow, Google Sheets, HubSpot, Mailchimp, Airtable, Carrd, n8n, Webhooks, API |
| Security |
SOC 2 compliant and GDPR compliant listed by Landbot; Business plan includes documentation review for InfoSec, Legal, and more |
| Limitations |
Plan limits vary by channel, chats, AI chats, seats, WhatsApp fees, integrations, and support level |
From the Manufacturer:
“Turn Your Website Into Your Best Sales Agent.”
“Build AI agents that convert.”
“Combine structured logic, AI response, and powerful integrations.”
“Build sophisticated conversational experiences for web and mobile, without coding.”
“Send and receive data in real time with our native integrations, Webhooks, or API.”
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